For each site, we calculate & compare actual water use to a budget benchmark based on site-specific characteristics & real-time weather. Updates each billing period help customers & landscape managers track their progress and get feedback on their actions.
Our internal algorithms analyze water use patterns and provide customized site recommendations for improvements. For targeted sites needing additional help, our irrigation experts conduct on-site landscape field surveys.
Most importantly, we get people to act toward the non-controversial goal of improving irrigation efficiency. Our innovative engagement tactics include peer comparisons, social contagion, progression, teamwork, and our published leaderboards.
Waterfluence is trusted by some of California's top water agencies
Property management firms & landscape contractors commonly oversee multiple program sites in multiple communities.
Our program helps water agencies comply with state water- efficiency targets, implement best management practices, and meet local sustainability goals.
On average, sites in the Waterfluence program reduce overwatering by more than 30%. Ours is one of the most cost-effective programs available.
Each water agency has different needs and resources. We cater our program to best work with agency staff, utilize GIS resources for site mapping, and promote irrigation equipment rebates.
Program management features of our Agency Web Portal facilitate real-time performance assessments and communication.
Our platform integrates all their participating sites — from all 35 communities we currently serve — into one dashboard from which they can quickly identify the sites needing the most attention.
We partner with agencies to implement water budget rate programs in which sites pay more for use over their calculated budget. This reinforces the practice of watering up to, but not beyond, the needs for healthy and attractive plants.
During drought, agencies can leverage water budgets to equitably ration scarce water supplies. In 2014, Waterfluence successfully partnered with the City of Santa Cruz to ration its landscape customers to just one third of their budgets in response to severe water shortage.
We are committed to data privacy and security. We keep ourselves up and running with Amazon Web Services, one of the largest, most dependable and secure web hosting and cloud storage services. It’s also used by Netflix, Comcast, Pinterest and NASA.
Our connections are 256-bit AES encrypted and our data centers are ISO/IEC 27001 certified.
The path to success — for the vibrancy of our communities and the sustainability of our natural resources — centers on people.
Maintaining attractive, water-efficient landscapes depends on people proactively managing them. Some of our highest-performing sites have 30-year-old manually adjusted irrigation controllers. Surprisingly, many sites apply the same amount of water per square foot onto low-water-using shrubs as they do on thirsty turf grass. Hence, new irrigation technologies and conversions to water-efficient plants can be helpful, but first and foremost we need knowledgeable and motivated people.
John Whitcomb, Program Director, is a behavioral scientist who has worked with over 100 water agencies on projects related to landscape irrigation, water efficiency, and software development. John holds a BA in economics and geography from the University of California, Santa Barbara and a PhD in geography and environmental engineering from the Johns Hopkins University. He loves to kayak.
Chris Willig, Field Survey Manger, is a horticultural and irrigation expert with over 25 years of direct experience with large urban landscapes in California. He has personally completed over 800 Field Surveys totaling 9 square miles of landscaping. Chris has developed training programs, manuals, and tests for irrigation water management certification programs. Mr. Willig earned a BA in Biology from California State University, Northridge and a MS in Horticulture from the University of California, Davis. He is certified as Master Landscape Water Auditor in the State of California and as a Landscape Irrigation Auditor by the Irrigation Association.
Melissa Kunz, Communications Manager, handles communications and report distribution, and also wrangles with maps and website features. While working for a municipal water department, she led efforts to improve customers' understanding of water use and efficiency. Melissa has a BS in Earth Systems from Stanford University and enjoys trail running.
David Baker, IT Manager, works behind the scenes to keep our website running and data secure. Although most of his time is spent working with machines, he takes a real interest in making websites usable for people and loves the outdoors. David has a BS in Business Administration from the University of Colorado at Boulder.